How do we get things changed in a democracy ? The model of political campaigning that has been established over the last century is failing us. In the past, if there was a problem, a small group of people could create a fuss about it, march some placards to somewhere relevant, write some letters, talk to some dignitaries, chain themselves to some railings, occupy a lobby, get some press, and after some years, maybe, get something done.
These days there are just too many complaints for them all to be heard. Philanthropic, charitable and political messages crowd the stage. In this age of social media, the campaign metaphor has been replaced by a ladder of concern. Concern is expressed. Hopefully others will find that they too are sufficiently concerned, and reflect that concern through some medium. And slowly, it is hoped, this concern climbs the ladder of attention, until it is visible, audible. The entitled and endowed middle classes catch the concern, and repeat it. Lots of emails fly. George Monbiot writes about it in The Guardian. Some speeches are made at serious meetings. Angelina Jolie is invited to grace a conference. And then, hopefully, this concern hits the people who have some kind of leverage over the problem, and they act.
Action is almost guaranteed if the concern is the result of a specific outrage, committed by a specific person or group, and has a specific solution. But otherwise, who knows ? How universal and impactful does a concern need to be before it gets acted upon ? And surely some things don’t need campaigns, because the governments already know enough about problems such as people trafficking, slavery, animal welfare, crime and torture ? After all, things such as prostitution and illegal drug trade are included in national economic statistics.
I took public transport today in London and I was doused in outrage pouring from advertisements asking for charitable giving to prevent the inhuman practice of Female Genital Mutilation (FGM). As I read these appeals, I felt two overwhelming sensations – one of intense anger that children are being permanently injured because of insane and unjustifiable, hateful beliefs about female sexuality. And a second feeling of dragging despair that giving a small donation every month to this organisation would have very little impact on abusive culture, which leads to many forms of violation, not just the unimaginably painful and destructive incision and even resection of a child’s clitoris and the sewing together of her labia, leading to permanent nerve damage, lasting wounds, loss of sexual function, complications from incontinence, ruined relationships, injuries from sexual intercourse, and serious medical risks during childbirth, and possibly the need for reconstructive surgery.
This is a problem which cannot be fixed by expressing normal murmurs of concern, building a wave of concern that climbs a ladder of concern, or making monthly token charitable payments. This concern is not susceptible to a campaign. What this problem needs is regulation, legislation, policing. This concern shouldn’t have to compete with all the other concerns out there, like distressed retired donkeys, threatened butterflies, meltdown polar bears, de-forested orangutans and by-catch dolphins. Some things just shouldn’t happen. They just shouldn’t be tolerated. And they shouldn’t be lost amongst an avalanche of other concerns. This problem is so serious that it should be an automatic priority for all the authorities, co-ordinating to detect and prevent it. This concern shouldn’t have to campaign for funds. Or attention.
Switch to BBC News. Roger Harrabin reports that “The UK’s chief scientist says the oceans face a serious and growing risk from man-made carbon emissions. [...] Sir Mark Walport warns that the acidity of the oceans has increased by about 25% since the industrial revolution, mainly thanks to manmade emissions. [...] He told BBC News: “If we carry on emitting CO2 [carbon dioxide] at the same rate, ocean acidification will create substantial risks to complex marine food webs and ecosystems.” [...] The consequences of acidification are likely to be made worse by the warming of the ocean expected with climate change, a process which is also driven by CO2.”
Media Lens Editors reported this piece. My reaction was – who would be paying attention to this ? This is not the “dangerous climate change comes from global warming” story, this is the “other” carbon problem, the decimation of marine productivity and the whole pyramid of life, resulting from increasing levels of dissolved carbon dioxide in seawater because of higher levels of carbon dioxide in the air. The overwhelmingly major causes of this problem are irrefutably and definitely fossil fuel combustion, and its seriousness is hard to deny, even though Roger Harrabin attempts to make light of it by devoting column inches to a laboratory crab who isn’t getting with the programme.
Ocean acidification is a concern that shouldn’t get lost in amongst other concerns. It should be paid serious levels of attention. And not just by middle class philanthropists who work for non-governmental organisations and charities. And yet, cursory analysis of the segmentation of the population who treat BBC News as a main and trusted information source may suggest that the only readers who would act on this piece are exactly these middle class charity staff, or at a push, retired middle class charity staff.
My Media Lens comment was, “Right expert. Right message. Wrong audience. Wrong medium. The UK Government’s chief scientist. OK. Good. Ocean acidification. OK. Good. No quibbles about whether or not extra carbon dioxide in the atmosphere is a real problem or not (as known as “climate change” or “global warming”, which is real by the way). The BBC News. Wrong medium. Wrong audience. The only people going to listen to this are those who already know about the problem but are still as powerless to act as they were yesterday. The UK Government should present this information to the oil, gas and coal companies with a polite request for them to unveil their plan of action in the face of this undeniable problem.”
There is no reason why this story should be covered in BBC News by Roger Harrabin. What can anybody reading it do about the problem ? There is no purpose for this article. It is a pointless statement of concern, or rather, a belittling rehearsal of the concern. Unless this article, and the thousands like it, lead to the Government demanding answers on Energy Change from the fossil fuel companies, there is no point in reporting it, or in this case, disparaging it with faint humour.
The only time that ocean acidification should appear in a media piece is to report that the problem has been presented to the architects of increased ocean carbon dioxide, and answers have been requested.
And who are the architects of increased atmospheric and ocean carbon dioxide ? Those who mine fossil fuels. Those companies like BP and Shell, ExxonMobil, and all the coal extraction companies should act. They should offer us alternative non-fossil fuel energy. And the news should be about how these companies are taking action to offer us Renewable Hydrogen, Renewable Methane, solar power, wind power and Zero Carbon transport fuels.
Answers from the past will simply not do. Trying to assert that somebody needs to pay for pollution won’t prevent pollution occurring. Carbon taxes or carbon pricing won’t work – since they won’t prevent the mining of fossil fuels – and if fossil fuels are mined, of course they will be burned. Carbon combustion quotas won’t work – since economic wealth is based on burning carbon, so many forces will conspire to maintain levels of fossil fuel combustion. Carbon mining quotas won’t work, since the forces for increasing mining quotas are strong. Carbon trading won’t work, since it won’t reduce the amount of fossil fuels mined – because, obviously, if fossil fuels are mined, they will be burned.
I am tired of reading about climate change, global warming, freshwater stress and ocean acidification in the news. It seems there is nothing I can do that I have not already done that can provide a solution to these problems. Enough with communicating the disaster. I want to read about engineering and energy companies who have switched business models to producing Zero Carbon energy. I want to hear how energy security concern is taking oil, gas and coal companies towards Renewable Everything.
